BSH Home Appliances Group

Maybe tomorrow our products will be the hub of social living.

Charlotte Digital Transition

Maybe tomorrow our products will be the hub of social living.

Charlotte Digital Transition

Tomorrow is our home.

See how easy it is to explore new ideas at BSH Home Appliances Group: As a leading manufacturer of home appliances, we improve people’s quality of life by thinking in solutions. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, we explore innovative technologies from voice recognition to artificial intelligence. As we utilize these to create new user experiences, we think, prototype, build – and keep on learning. Join us now and give your career a home.

Digital Marketing Manager for IoT Services

Residential IoT Services GmbH | Stuttgart | Full time |

Your responsibilities

You always wanted to work in the growth market Internet of Things, at best in a dynamic start-up like environment, plus having the reach of a global company. Then you should join us! We are expanding the existing Home Connect offering to a full smart home as an open ecosystem with exciting services.

  • Plan and implement marketing activities incl. marketing support (i.e. agencies) with a strong focus on digital marketing
  • Build strategic marketing partnerships with our ecosystem partner
  • Plan and write clear, creative copy texts for website and marketing channels, e.g. social media and newsletter
  • Take ownership of, monitor and improve business critical KPIs such as cost-per-download, customer acquisition cost and customer growth
  • Support in event planning incl. planning of digital event marketing and event promotion

Your profile

  • Relevant Master-degree (digital marketing, media-management, general marketing etc.)
  • 2-5 years (digital) marketing experience in a B2C enterprise or start-up, expertise in campaign development, brand marketing, channel knowledge
  • Hands-on experience as content creator or manager in a fast-moving environment, familiar with SEO tools (e.g. Google Search Console)
  • Ability to generate customer-oriented, value-adding content on a very regular basis with the necessary attention to detail
  • Hands-on experience with MS Office, CMS (e.g. WordPress) and Google Analytics / Google Search Console, ASO and media creation

Your benefits

  • Be part of shaping the future with the Internet of Things and creation & introduction of a brand new smart home offering
  • Work in a highly dynamic and fast developing international market, including collaboration with leading global companies and brands
  • As a 100% BSH subsidiary Residential IoT Services GmbH offers you a start-up way of working in the group of global players of Bosch and BSH
  • Long term perspectives and future opportunities to grow with us

Further information

Please visit We would love to welcome you in our team!

Find a new home for your professional ambitions:

Apply online now