BSH Home Appliances Group

Maybe tomorrow thinking will be the same as doing.

Lukas Brand Strategy

Maybe tomorrow thinking will be the same as doing.

Lukas Brand Strategy

Tomorrow is our home.

Find out how easily you can achieve at BSH Home Appliances Group: As a leading manufacturer of home appliances and solutions, we encourage commitment and open-mindedness among our employees. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, our focus truly is on innovation. And that doesn’t just apply to our products and services, but also drives the way in which we cooperate, exchange ideas and organize our teams. Everyone is invited to make their individual contribution to our overall success. Join us now and give your career a home.

Manager (m/f/d) Website and CRM - Brand Gaggenau

BSH Hausgeräte GmbH | Munich | Full time |

Your responsibilities

Do you want to make a significant contribution to shaping the leadership of our brands? Then you have come to the right place! Become part of our organization and inspire more consumers every day with our brands. Exciting and varied tasks await you, including

  • Coordination, enforcement and implementation of developed packages of measures in complex matrix structures (GDT/GIT/Bxx/Country/Product Man.)
  • Conception & further develop. of web & CRM strategy, digital tools & touch points; driver of digitalisation in the comm. and brand env.
  • Website, CRM, digital implem. and support in local roll-outs. Intensification of internat. Exchange & Training. Tracking, Analytics, KPIs
  • Further development of the comm. strategy for Home Connect incl. coordination of the realisation of digital tools, content and partner management
  • Management/cooper. of digital projects in the cross-brand and cross-brand envir. and implem. of Gaggenau-specific requirem. in BSH processes/systems

Your profile

  • Business administration/digital studies or comparable qualification, experience with luxury mindsets
  • Approx. 5 years of professional experience in ideally website/CRM agencies or comparable positions in groups/consultancies
  • Experience in online, CRM and UX marketing, agency collaboration/management, creativity, analytics, project management, JIRA, Hybris, First Spirit
  • Entrepreneurial, self-motivated, analytical, communicative, team player. Results-oriented
  • Fluent English, International, Intercultural experience, Willingness to travel

Your benefits

  • Modern and diverse working methods and technologies
  • Individual development programs, international perspectives and diverse career opportunities
  • Attractive, employer-funded company pension plan and modern health benefits
  • Flexible working time schemes and mobile working

Further information

Please visit We would love to welcome you in our team!

Find a new home for your professional ambitions:

Apply online now
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