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BSH Home Appliances Group

Maybe tomorrow we can create anything we imagine.

Yvonne Technology, Innovation

Tomorrow is our home.

See how easy it is to explore new ideas at BSH Home Appliances Group: As a leading manufacturer of home appliances, we improve people’s quality of life by thinking in solutions. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, we explore innovative technologies from voice recognition to artificial intelligence. As we utilize these to create new user experiences, we think, prototype, build – and keep on learning. Join us now and give your career a home.

Senior Online Marketing Manager (m/f/d)

BSH Hausgeräte GmbH | Full time / Part time |

Your responsibilities

With our connected products and services, we offer an outstanding user experience. Do you want to accelerate our industry’s digital transformation? Then you have come to the right place! Exciting projects and varied tasks await you, including

  • Develop and execute strategies to enhance the global websites and drive direct-to-consumer (D2C) capabilities
  • Keep up-to-date with D2C trends and test new pilots and projects to drive innovation and growth, staying ahead of the competition
  • Support end-to-end operation of websites, including content management, rollout management, user experience and conversion rate optimization
  • Collaborate with cross-functional teams, such as marketing, sales, and IT, to ensure alignment of online initiatives with overall business objectives
  • Monitor website analytics and identify areas for improvement, recommend actionable insights to drive continuous growth

Your profile

  • Bachelor's or Master's degree in Digital Marketing, Online Marketing or a related field
  • Min. 5 years of experience in digital marketing, preferably in a D2C environment
  • Fluent German or English
  • Proven experience in managing global websites and driving D2C sales, preferably in a multinational or e-commerce environment

Your benefits

  • Remuneration according to the collective agreement of IG Metall (30 days vacation, additional payments)
  • Flexible working time models (e.g. mobile working, part-time, job sharing, sabbatical)
  • Promotion of professional and personal development at BSH's internal Global Learning Campus
  • Attractive company pension plan financed by the employer
  • Wide range of employer benefits such as job bike, discounted equipment in the “Für uns” online shop, corporate benefits

Further information

Please visit bsh-group.com/career. We would love to welcome you in our team!

Find a new home for your professional ambitions:

Apply online now