BSH Home Appliances Group

Maybe tomorrow thinking will be the same as doing.

Lukas Brand Strategy

Tomorrow is our home.

Find out how easily you can achieve at BSH Home Appliances Group: As a leading manufacturer of home appliances and solutions, we encourage commitment and open-mindedness among our employees. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, our focus truly is on innovation. And that doesn’t just apply to our products and services, but also drives the way in which we cooperate, exchange ideas and organize our teams. Everyone is invited to make their individual contribution to our overall success. Join us now and give your career a home.

Head of Brand Communication Beverage m/f BSH Hausgeräte GmbH | München | Full time |

Your responsibilities

You will be working in an exciting, international environment and contributing personally to the company’s success. Challenging tasks and projects await you, such as

  • Lead global brand communication for beverage category based on strong consumer insights
  • Lead communication strategy along the consumer journey for new product launches, restages and total portfolio
  • Lead communication campaign development across all touch points within global brand equity and campaign guidelines
  • Lead the thinking and development of brand ‘always-on’ content and launch content along the consumer journey
  • Develop a best-in-class brand communication blue print for key market clusters

Your profile

  • Excellent BA/MA in Marketing or equivalent
  • >7 years of brand building experience ideally in leading FMCG / appliances company, >3 years people management experience
  • Strong business acumen, brand expertise and proven track record in communication
  • Strong in leadership, strategic thinking, excellence in execution with strong attention to Detail, Passion for winning, innovative and Team player 
  • Fluent in German and English

Your benefits

  • flexible working hours schemes and diverse career opportunities
  • individual development programs and international perspectives
  • company pension scheme and modern healthcare services

Further information

Please visit We would love to welcome you in our team!

Find a new home for your professional ambitions:

Apply online now